Thursday, Panel 1, 301 ILLERUP 10:30 - 13:00


All presentations in this panel:

  • WORKSHOP Proximity and distance between mediators and visitor groups in digital museum tours, Jussi Ängeslevä, Moritz Skowronski, ART+COM AG, Berlin, Germany
  • Engaging landscapes - Reimagining the Connection Between Moesgaard Museum and its Surrounding Landscape, Zeynep Yılmaztürk, Antonio Caruso, Universitet Aarhus, Aarhus, Denmark


WORKSHOP Proximity and distance between mediators and visitor groups in digital museum tours

Jussi Ängeslevä, Moritz Skowronski

ART+COM AG, Berlin, Germany


Keywords: guided museum tour, digital visit, mediation, hybrid communication, interactive workshop

What unique qualities can a digital visit have that otherwise would not be possible? How should the setting in live and digital mediation formats look like so that everyone can participate in the same way, and what are the limits of this communication? What effects does the digital space have on proximity and distance between art and cultural mediators and the audience group they are engaging with? This interactive workshop wants to address these questions and inspire conversations about the potentials of digitalization for mediation and education in the museum context. During the first part of the workshop, we exchange strategies and approaches to engage on-site audience in a guided tour form. The insights are then evaluated against digital participation using the prototypes and tools we have developed as a part of the research project NuForm. The research project NuForm, funded by Germany’s Federal Ministry of Education and Research, is focusing on interpersonal encounters and communication between physical and virtual museum spaces. Together with Berlin’s Natural History Museum, Art+Com Studios developed new formats for communication and interaction via various prototypes and experiments. By actively trying out our prototypes and technological solutions for remote guided tours the participants will slip into the roles of a museum tour guide and the visitor group, online or onsite in all iterations. Using the museum space as a playground, we quickly iterate different hybrid visit scenarios to build intuition what kind of dialogue in space transcends to digital, spatial experience. Finally, we reflect together how applicable the different strategies are, and how we can create a sense of togetherness in hybrid, guided museum tours.


Engaging landscapes - Reimagining the Connection Between Moesgaard Museum and its Surrounding Landscape

Zeynep Yılmaztürk, Antonio Caruso

Universitet Aarhus, Aarhus, Denmark


Keywords: Memoryscape, Multivocality, User experience design, Audience engagement, Edutainment

In recent years, there has been a shift in the role and function of museums from being solely informative to being more dialogical and engaging. As Stine Høholt says in The Art Museum Today: Participation as a Strategic Tool “Museums have fundamentally changed their focus from objects to visitors.”. In order to comply with the needs of this shift, museums need to adapt and practice alternative ways of communicating knowledge. The aim of the presentation is to discuss new ways to engage museums and systems of locality through the exposure of the specific case of Moesgaard Museum and the relation with its surrounding landscape, constantly reshaped by people. It is based on a creative exhibition plan called Memories of Moesgaard developed as a university project by four students from Aarhus University. The exhibition focuses on the awe-inspiring landscape setting of Moesgaard Museum and its many possibilities to engage visitors in an explicit interconnection between its interior and exterior settings. The exhibiting plan includes the introduction of new landscape narratives based on shared knowledge mainly from locals, as well as scholars. This is proposed to be conducted in the framework of memoryscape theory, including several contextual changes, both physical and liminal such as street signs and brochures, treasure hunt maps and QR codes distributed through the already existing Prehistoric Trail and its features. These provide new narratives by including the locals in the exhibition design process communicating knowledge, stories, memories or rumors that enlarge narratives of Moesgaard. These suggestions hold the potential of a long-term multifaceted experience, encouraging visitors to enjoy the full experience of Moesgaard and its landscapes by deepening their knowledge with different perspectives. The presentation will suggest a potential experience design integrated into the Museum's existing good practices and as mediator for the social and natural setting.

Presentation Zeynep Yılmaztürk and Antonio Caruso